In other words, where in your work activities do you derive the most excitement, provide the greatest value, and obtain the greatest rewards (tangible and intangible)?

 If you take the time to clearly identify exactly what your "sweet spot" is, you are clearly on the road to achieving greater success (whichever way you choose to define it). What is it that you provide to your clients and customers that has the most meaning to them? What activity provides you with the highest levels of satisfaction and fun, and gives you the greatest return?

Tip: Make a grid that clearly identifies all the different kinds of work you do (or can do), for whom, and where you do it. It should be a most revealing exercise.

Source: institute of Management Consultants – USA